Keep it simple & do it well

Biography

Peter's photography is driven by the overarching central ethos: to capture the energy and spontaneity of his surroundings in a simple yet authentic manner. Peter draws influence from youth culture, particularly the freedom and expression of the surf / skating scenes and the cathartic energy of live music. Peter’s work is inspired through the observation and dedication of others. He has a ceaseless interest in those pushing themselves to the limit through their work. He’s captivated by those crafting something with their bare hands and is transfixed by those honing and perfecting their individualism. In short, Peter is obsessed with anyone for whom the sense of fun or adventure is a way of life.

Immersing himself fully in what he’s shooting affords Peter a unique closeness to his subject and provides him with an insider’s perspective, translating to a more authentic shot. Peter discovers and records the unconventional beauty, the whimsical and youthful fun in all that he observes. Bringing together his extensive knowledge of painting, illustration and street art, Peter has crafted an aesthetic of sun-tinged grittiness. Rejecting the tired and typical depiction of cultural stereotypes, Peter instills a fresh and contemporary edginess into his work. His style is bold and honest, unabashed in juxtaposing the brutal and vulnerable to create something curiously cutting-edge.

On set Peter’s energy and passion for his work is contagious. He is guided by a self-enforced principle of not asking his subjects to do something he wouldn’t do himself. This enables him to quickly put people at ease and build rapport leading to a more natural and cogent image.

Peter divides his time between London, New York, Cape Town and Costa Rica.

 

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Awards

2015 - Communication Arts - Photography Annual 55, Commissioned Series - Award of Excellence
2013 – Communication Arts - Photography Annual 54, Commissioned Series
2013 - Photoshoot Awards - Nudes - 2nd place // 2 images
2013 - Photoshoot Awards - Academic Nudes - category finalist // 2 images
2013 - Photoshoot Awards - Nudes & Scenery - category finalist // 2 images
2011 – Communication Arts - Photography Annual 52
2011 – AOP 2011 Awards - Non-Commissioned Single
2010 – AOP 2010 Awards - Non-Commissioned Body: Series
2009 – AOP 2009 Awards - Personal Life: Single
2007 – Creative Review - Photography Annual 2007 - Personal
2002 – National Portrait Gallery - Photographic Portrait Award
2001 – AOP Awards 2001 - Commissioned Life: Single - MERIT
1997 – AOP 1997 Awards - Personal Life (Single)

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Editorial
Wired, Baku, Guardian, German Glamour, GQ, Sideburn, Stern,
New York Times Style Magazine, Sunday Times, Sunday Times Travel, Telegraph, 


Site by Founded


Clients

Alpro Soya
A&M
American Express
Beeline
British Airways
Budweiser
BP
BT
Canon
Clarks Shoes
CofCo
Coke
Condé Nast
Danone
DHL
Dove
E.On Energy
Euro Star
Febreeze Air Freshener
Finnair
Ford KA
Givaudan
Head & Shoulders
Honda
IBM
Imperial Leather
Liberty Global
Lipton
Macif
Master Card
Minute Maid
Ministry of Sound
New York Times – Envelope
Nokia
Nomos
Oliatum
Orange
Pall Mall
Palm Phones
Persil
Philips
Polydoor
Pradaxa
Qatar Airways
Q-Med
SKY
Sony
Sony Ericsson
Stern Magazine
Swatch
Tuborg
VipNet
Visa
Visit Britain
Vodafone
Volkswagen
UPC

Agencies

141 Worldwide
180 Amsterdam
AGA Group
Adam & Eve DDB London
Beattie McGuinness Bungay
Brand Advocate
Carlson Marketing Group
CHI & Partners
DDB Netherlands
DDP
Draft FCB
EHS Brand Ltd
Euro RSCG
Form
Future Brand
G2
Grey London
Gyro
Huntsworth Health
Inferno
Iris
Joshua G2
JWT
Leo Burnett
M&C Saatchi
McCann Denmark
McCann-Erickson
Merchant Cantos
MWO
Navy Blue
Nexus
Ogilvy
Ogilvy Health
Partners Andrews Aldridge
Phenomenon LA
Proximity
Publicis
Publicis Lifebrands / Resolute
Radley Yeldar
Rapier
RAPP
Saatchi & Saatchi
Sek & Grey
TBWA London
Tequila London
Y&RRKC